A public campaign has been launched today to highlight how
everyone can play their part to improve water quality across
Northern Ireland.
Part of the Lough Neagh Action Plan, the campaign by DAERA
highlights how people can support better water quality by
reporting pollution, avoiding household plumbing misconnections
and maintaining septic tanks.
The campaign, using the tagline Better Choices. Better Water',
will run across Northern Ireland on radio, digital and outdoor
advertising platforms over the coming months.
Stakeholders including the Lough Neagh Partnership, Forever Lough
Neagh, NI Environment Link, NI Water and the Ulster Farmers'
Union provided input during the campaign design process.
Launching the multi-media campaign, DAERA Minister
said: Our precious water environment is
essential to protecting public health, restoring nature and
biodiversity and supporting communities and
livelihoods.
Everyone has a role to play in protecting and improving our water
quality. Members of the public can help by reporting suspected
pollution and ensuring household pipes and appliances are
connected to the correct drain and by properly maintaining septic
tanks. This campaign will reach people across Northern Ireland to
raise awareness about the key actions people can take.
Minister Muir continued: This public messaging helps us to
deliver important education and awareness which is a key element
of the Lough Neagh Action Plan.
I would like to thank all the stakeholders who have given their
input throughout this process. Your support is vital, and my
officials will continue to work with you as part of a collective
effort to improve conditions on Lough Neagh, and other water
bodies across Northern Ireland.
A dedicated section on the DAERA
website with information and advice is available as part
of the campaign.
