Less healthy food or drink: advertising and promotions restrictions (update)

Change made: Added ‘Applying the new NPM to advertising and promotions restrictions'.

Published 3 December 2024

Last updated 25 March 2026 — See all updates

Information about regulations restricting the advertising and promotion of less healthy food or drink, also known as foods high in fat, salt or sugar.

Consultation on applying the new NPM

We are consulting on applying the new nutrient profiling model (NPM) to the advertising and promotions restrictions on ‘less healthy' food and drink products.

• Applying the new NPM to advertising and promotions restrictions