Which? responds as Viagogo is reprimanded over ticket ‘face value’ claims

Which?'s statement in response to the news the ASA has reprimanded Viagogo over claims that more than half the events listed on its site had tickets selling below face value.

Rocio Concha, Which? Director of Policy and Advocacy, said: 

"The ASA has found that Viagogo's definition of 'face value' clearly doesn't align with what consumers would expect it to mean, so it's important that Viagogo doesn't try this type of tactic in its marketing again. However this is all too typical of a company that has been repeatedly caught out playing fast and loose with rules and laws designed to protect consumers.

"This reinforces why it is so important for the government to overhaul the secondary ticketing industry, which is currently rigged against fans. Too many are being forced to pay way over the odds to see their favourite artists perform.

"The government should shut down online ticket touts by introducing a price cap to ensure that tickets can only be re-sold on secondary sites at the original price paid - the ticket's face value plus any fees."