Scottish Secretary is further strengthening diplomatic, cultural and
business ties with the United States during a five-day visit this
week to Washington DC and New York.
As part of the UK Government's Plan for Change, Brand Scotland is
boosting economic growth by promoting Scottish products and
services and while attracting international inward investment.
While in Washington, Secretary of State for Scotland signed a strategic partnership agreement with The
Royal Edinburgh Military Tattoo to promote Scotland worldwide.
As part of the Government's Plan for Change, Brand Scotland
supports delivering security and renewal by kick-starting
economic growth. This new partnership aims to support Scottish
businesses in trading internationally, encouraging foreign direct
investment, and promoting Scottish culture globally.
Thirty performers from The Royal Edinburgh Military Tattoo
including pipers, drummers, fiddle players and dancers have
accompanied the Secretary of State on his visit to the United
States. They kicked off with a performance at Washington's iconic
Capitol building to mark the beginning of Tartan Week.
Secretary of State for Scotland said:
“Scotland has an enviable international reputation, with our
culture, products and services renowned worldwide. This
partnership with The Royal Edinburgh Military Tattoo – one of
Scotland's most iconic cultural institutions – will help us
champion Brand Scotland across the world.
“Kickstarting growth is the key to delivering the government's
Plan For Change, and selling Scotland to the world will deliver
that. This Tartan Week we will be celebrating Scottish culture
and seeking new opportunities for growth. I can think of no
better way to start than with a performance by the Tattoo in
front of an iconic building.”
Jason Barrett, Chief Executive of The Royal Edinburgh Military
Tattoo, said:
“As we celebrate our 75th anniversary, we are delighted to
partner with Brand Scotland to bring the very best of Scotland to
the USA for Tartan Week. Showcasing Scottish heritage on the
global stage is at the heart of the Tattoo, and we are thrilled
to inspire audiences while promoting Scotland not just in the
USA, but around the world.”
The Tattoo has long been a cultural ambassador for Scotland, and
their presence in the US and on future trade missions will
encourage investment and promote Scottish business through
performances and profile. The Tattoo Performers will also march
with the Secretary of State down 6th Avenue in New York as part
of the annual Tartan Day parade on Saturday 5 April.
The Tattoo will go on to support Brand Scotland trade missions in
Japan and Australia later in the year.
