Northern musicians are to get vital new support to reach
international audiences under a new programme to amplify their
talent worldwide.
Liverpool City Region Combined Authority, Tees Valley Combined
Authority and the North East Combined Authority have agreed a
proposal to create a Northern Music Export Office.
The initiative – announced at the SXSW Festival in Austin, Texas
– is designed to accelerate the international growth of the
North's thriving music scene and provide national and
international touring support, as well as export opportunities
for professionals and showcases.
With conversations already underway to expand the support to
artists and professionals across other parts of the north, this
strategic collaboration will provide key support to local
artists, music businesses, and talent, helping them reach global
markets and establish a lasting international presence.
The Northern Music Export Office will offer both national and
international touring grants, targeted resources, mentorship, and
export-ready development programs to ensure that the North's
Music sector is well-equipped for success on the world stage.
The initiative will focus on increasing the global visibility of
the region's music sector, driving exports, facilitating
international opportunities, and supporting the growth of
emerging music talent.
By fostering connections with key international music networks,
the office aims to establish the North as a major player in the
global music industry.
Liverpool City Region Mayor said:
“From the Beatles to the Real Thing and many more, music has
always been part of the fabric of the Liverpool City Region -
it's woven into our identity. We're renowned, not just in the UK,
but globally, for the talent that we produce.
“From grassroots investment in the next generation of musical
superstars through our Sound! Music Hub, to hosting Eurovision
and some of the world's biggest headliners in the UNESCO City of
Music, Liverpool, we are cementing our region's cultural legacy
and its future on the world stage.
“The new Northern Music Export Office is set to provide fantastic
opportunities for artists in our region and help put them in the
spotlight where they belong.”
The Northern Music Export Office will offer a range of services,
including export training, global showcase opportunities, advice
on international touring, and access to funding and grants.
With a focus on connecting local talent to both national and
global audiences, the office will also facilitate international
networking and partnerships with music industry professionals
worldwide.
Mick Ross, CEO of Generator NE said:
“Music is an essential part of the North's cultural identity, and
we are thrilled to see this initiative developed. The Northern
Music Export Office will provide invaluable support to our
artists, helping them access international markets, grow their
careers, and showcase their talent to the world, whilst
recognising the need for national tour support for artists.”
Tees Valley Mayor Ben Houchen said:
“We have incredible talent across our region and we want to have
the very best support to allow these fantastic artists to achieve
their potential.
“The new Export Office will provide vital backing to bring
Teesside artists to a global audience and further demonstrate how
we are leading the way in providing innovative support across a
wide range of industries.”
North East Mayor said:
“I want to see a new generation of home grown-talent North East
Talent find its place on the world stage.
“We have so many great young musicians here in our region, and
this new Export Office builds on our success in bringing the MOBO
awards to Newcastle and attracting a major label recording studio
to the region, opening the door to real opportunities for them.”
Generator North East and its partners are already working closely
with global music export agencies and international industry
partners to create valuable opportunities for regional artists
and businesses. Through this partnership, the Northern Music
Export Office will position the North as a global hub for music
innovation and creativity, with the hope to bring in other
Combined Authorities in 2025.
