Average prices for fixed broadband and landline bundles have
generally fallen in real terms between 2023 and 2024, with the
fastest packages seeing the biggest drop, according to Ofcom's annual pricing trends
report.
Over the last year, average standard ‘list' prices for
‘dual-play' ultrafast (300 Mbit/s or more) and landline deals
fell by 9% in real terms, while average discounted ‘promotional'
prices fell by 8%. Looking at superfast dual-play offers (30-299
Mbit/s), average list and promotional prices also dropped by 7%
and 3% respectively. We also found that ultrafast broadband deals
are frequently cheaper from smaller providers.
While today's report shows that the prices of most telecoms
services we looked at have remained flat, or have fallen year on
year in real terms, the average monthly spend for both
dual-play and triple-play bundles increased by 8% in real terms
year-on-year, as people migrate to higher-speed packages.
Our report also finds, among other things, that:
- Out-of-contract dual-play and triple-play customers could
make significant savings of 18% and 16% respectively;
- Average prices for mobile services have fallen by 5% in real
terms;
- Of six countries compared, the UK has the joint-lowest fixed
broadband prices with Italy - coming in cheaper than France,
Germany, Spain, and the US; and
- Social tariff take-up surges to over 500,000, but many
eligible customers still unaware.
