MP praises supermarkets for ‘Best of British’ sections online

Waitrose and Co-op have become the latest supermarkets to launch ‘Best of British’ sections on their websites in the ongoing cross-Party campaign, supported by Philip Dunne MP, which called on the nation’s supermarkets to make it easier for consumers to buy homegrown produce.

Mr Dunne and 125 other cross-Party MPs signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.

Morrisons, Aldi, Sainsbury’s and Ocado have all launched online sections collating all British-sourced food and drink since Mr Dunne and other MPs published the open letter.

Mr Dunne said:

“It’s great to see momentum building in this campaign, with two more supermarkets supporting our campaign for a ‘Buy British’ button online, bringing the total to six major national supermarkets.

Consumers want to be able to back British farming, and I commend Waitrose and Co-op for making it easier for them to do so when shopping online.

This was a timely announcement as it coincided with a point I made in Parliament welcoming the government’s positive action to encourage British consumers to buy British food.”