The new official GOV.UK logo
featuring the chosen crown of King Charles III has launched
today.
GOV.UK is one of the most
recognisable digital services in the UK.
The new logo has been created by the Government Digital Service
(GDS), the Government Communication Service (GCS) and the Royal
Household.
The new official GOV.UK logo featuring
the chosen crown of His Majesty King Charles III has launched
today across the site.
When King Charles III acceded to the throne, he chose to use the
Tudor Crown in his Royal Cypher. Previously, the St
Edward’s Crown was used by Her Majesty Queen Elizabeth II.
The design of the Tudor Crown can be distinguished by its
slightly more domed appearance.
As His Majesty’s Government, GOV.UK and other
instances of the crown across the Government estate are being
changed to reflect the new reign.
The crown logo is an important part of the GOV.UK brand,
and GOV.UK one of the
most recognisable and trusted digital services in the
UK.
Today, the GOV.UK logo began its
transition to recognise the chosen crown of His Majesty the King
on its homepage and sitewide menu bar. The transition is covered
within the usual operating costs of the GOV.UK website.
Deputy Prime Minister said:
“Following the accession of His Majesty The King, we are
updating the symbols of state to reflect the new design of the
Tudor Crown.
“The digital realm is now an integral part of our lives, and
as His Majesty’s Government we take pride in this change
to gov.uk today,
honouring the chosen crown of our King.”
With GOV.UK used by
millions of people every single week, it is important people are
aware of this change
The image below shows the old (top) and the new logo
(bottom).
Whilst the new domed shape can be identified, the bold, simple
aesthetic of GOV.UK remains the
same.
If in doubt during this time of transition, the public are
encouraged to report misleading and fraudulent GOV.UK-styled
websites via the dedicated reporting page on GOV.UK.
Parliamentary Secretary for the Cabinet Office, ,
said:
“GOV.UK is an essential
part of living, studying and working in the UK. It is used by
millions of people weekly for both routine and sometimes
life-changing reasons such as getting access to benefits or
finding a job.
“Whilst we are importantly updating the GOV.UK logo to reflect
the new monarch’s choice of crown, this site remains the same
trusted and official digital home of the UK government.”
The new logo has been created collaboratively between the
Government Digital Service (GDS), the Government Communication
Service (GCS) and the Royal Household.
The majority of changes to replace the Tudor Crown with the St
Edward’s Crown logo on GOV.UK are expected to
have taken place by 1 March.
Christine Bellamy, Director of GOV.UK at the
Government Digital Service (GDS), said:
“Over the decade GOV.UK has been live,
we’ve earned the trust of the population to become a crucial part
of civic life.
We take this responsibility seriously, and it’s fantastic to see
the GOV.UK logo
updated to reflect the new symbols of state.
We have worked with teams across government to ensure the
roll-out is smooth, and feels seamless to our users.
The change will also be made on other government channels, that
use the GOV.UK logo, such as
apps”.
GOV.UK is the website
for the UK government and the best place to find government
services and information.
The Government Digital Service closely monitors online channels
to ensure that any websites using protected government branding,
or incorrectly claiming to be affiliated with the government, are
reported and, if not resolved, taken down.
ENDS
Notes to Editors
-
The change in cypher was published on the College of Arms website
in September 2022.
-
These changes also happened when Queen Elizabeth II came to
the throne. As with 1952, changes are made gradually on a low
cost basis.
-
Where government systems are used to create misleading or
malicious spoof services, GDS works with a number of external
agencies such as the National Cyber Security Centre (NCSC),
Action Fraud and search engine providers to ensure that such
sites are removed.
-
The public are encouraged to report misleading and fraudulent
GOV.UK-styled websites and emails via the dedicated reporting page on GOV.UK.
