Which? responds to latest Kantar grocery price inflation figures

Which? has responded to Kantar's latest inflation figures, revealing grocery price inflation has fallen again with the average price of a pack of butter now 16p less than a year ago 

Sue Davies, Which? Head of Food Policy, said:

“Inflation easing is positive, but the reality is that supermarket prices are still rising very quickly when many shoppers are already struggling to make ends meet. Millions of people up and down the country continue to take extreme measures, such as skipping meals, as their budgets are ravaged by increased household bills.

“Supermarkets have the power to ease the huge pressure faced by shoppers, especially families and those on low incomes, by putting budget range items in hundreds of more expensive convenience stores. Which? research has found that these stores rarely, if ever, stock the cheapest products."