WHICH? response to Aldi and Lidl milk price reduction

Sue Davies, Which? Head of Food Policy, said:

“Any price reduction is good news for consumers, but 5p off a pint of milk won’t make a huge difference when it comes to year-on-year food price inflation, which is almost 25% at some supermarkets, according to our research.

"This step shows that pressures are easing but supermarkets should be doing a lot more to ensure healthy, nutritious food is more widely available, especially in those areas most in need and to make sure pricing is clearer, more transparent and more consistent, so consumers can easily compare prices in-store and with other supermarkets.”

ENDS

Notes to Editors 

Which? Affordable Food For All Campaign

• The consumer champion’s Affordable Food For All campaign calls on supermarkets to do more to ensure own-brand budget line items are widely available throughout all branches – including in smaller ‘convenience’ stores. They should also make pricing and offers more transparent.

• More than 86,000 supporters have signed our petition so far calling on the supermarkets to take action.

• Alongside the University of Leeds Consumer Data Research Centre, Which? has developed the Priority Places For Food Index which shows where in the UK people are the most vulnerable to food insecurity.