Which? responds as Sainsbury's rolls out new Nectar Prices on hundreds of products

Sue Davies, Which? Head of Food Policy, said:

"At a time when people have less money to spend due to the cost of living crisis, it's important that they can access lower priced products. However, these Sainsbury's Nectar deals should also be rolled out to convenience stores so people on low incomes who rely on these shops can also benefit.

"Sainsbury's should provide comparable unit pricing alongside both Nectar Price and regular items so that its pricing is as clear, transparent and consistent as possible. Customers can then easily compare Nectar deals with other prices in-store and in alternative supermarkets, to get the best value for money."

ENDS

Notes to editors

• The cost of convenience? That’ll be £800 please – Which? reveals the extra cost of shopping local