Which? responds to latest Kantar supermarket inflation figures

Which? has responded to new market share inflation figures from Kantar, which reveals grocery price inflation has hit another record high to add a potential £837 to annual household bills - as shoppers increasingly turn to multiple supermarkets to hunt for bargains.

Sue Davies, Which? Head of Food Policy, said

“Month after month we’ve seen a dramatic increase in food prices but our monthly supermarket price analysis shows that some supermarkets are much cheaper than others, so it’s unsurprising that people are choosing to shop where prices tend to be the lowest.

“Supermarkets must ensure everyone has access to basic affordable food with clear unit pricing to help shoppers to compare items and find the best value option for them. Budget ranges also need to be more widely available across stores, so consumers are not forced to pay over the odds to put healthy food on the table.”