- DASA has launched a new Themed Competition: Analysing and
Understanding Audiences
- Funded by the Defence Science and Technology Laboratory
(Dstl)
- Up to £1 million funding available for novel ideas for
analysing and understanding audiences
- Competition closes on 30 May 2023
The Defence and Security
Accelerator (DASA) is pleased to launch a new Themed
Competition called Analysing and Understanding Audiences . Run on
behalf of the Defence Science and
Technology Laboratory (Dstl), this competition seeks
proposals that can help UK Defence develop capability in
‘Analysing and Understanding Audiences’. It is focused on
identifying innovative tools, techniques and methods that have
potential to aid the selection, analysis and understanding of
audiences.
Areas of particular interest include:
- Audience Segmentation
- Behavioural Insight Assessment
- Narrative Assessment
- Information Environment Assessment (IEA)
- Human Environment Assessment
- Network Analysis
- Channel Analysis
- Information Packs
- Assessment Metrics
Getting to know your audience
An audience-centric approach is key to Defence’s orchestration of
military activities, and understanding audiences is a major part
of this. Audiences can include individuals and groups, those who
may be friendly, impartial or adversarial, both in peace time or
conflict. Audience analysis can support Defence planning by
helping identify potential audiences of interest, providing a
detailed understanding of audiences that are known to be of
interest, and/or providing insights into factors that affect the
understanding of specific audiences (e.g. cultural factors or
unique audiences). These factors will help defence plan better by
being able to respond to/learn from audiences in an effective and
bespoke way.
Key Dates and Funding
Up to £1m is available to fund multiple proposals.
The deadline to submit a proposal is midday 30th May 2023.
Do you have an innovation? Read the full competition
document and submit a proposal.
Supporting events
Dial in sessions: 30 March 2023 and 4 April 2023
A series of 15 minute one-to-one teleconference sessions, giving
you the opportunity to ask specific questions. If you would like
to participate, please register at the relevant link below .
Booking is on a first come first served basis.
Register for 30 March 2023
Register for 4 April 2023
Submit a proposal
Do you have an innovative idea or a low-maturity product that may
help our ability to understand and analyse audiences in a range
or scenarios?
Read the full competition document
to learn more and submit a proposal.
