Electric cars have overtaken petrol vehicles as car buyers’ next
intended purchase for the first time, according to Autovia,
Britain's leading publisher of automotive information.
According to Autovia's unique independent tracker of car-buyers'
intentions, EVs moved into the lead in September and have since
risen to around one-in-three intended future purchases.
Autovia tracks car buying plans to help connect the in-market
audiences of respected titles like Auto Express, DrivingElectric
and Carbuyer with
dealers and car makers, via a unique Customer Data Platform.
Insights from Autovia’s CDP reveal real underlying trends more
accurately than individual surveys, which are fixed in time and
often influenced by short-lived news events.
By permanently tracking the intentions of consumers who are
thinking about their next car, Autovia is able to help
manufacturers anticipate demand and plan their marketing more
effectively to help the transformation to zero-emission motoring.
Autovia's CDP insights reveal that the immediate future for the
market is electric and petrol, with diesel languishing at around
one-in-ten purchase intentions and electric now pushing up beyond
one in three. Other fuel types, such as the various types of
hybrid, are consistently hovering around 7.5% and 15% of future
purchase plans.
Steve Fowler, Editor-in-Chief of Autovia, says that car-buyer
intentions closely mirror constant growth in reader demand for
EV-related insight across Autovia's widely read magazines and
websites. For example, Auto Express's guide to the best EVs is
consistently the website’s most popular content, with more than
130,000 page views over the past month.
Fowler said, "Autovia's car customer insights are especially
valuable in gauging future intentions because they reflect real
plans rather than the more typical on-the-spot opinions captured
in occasional surveys.
"When an in-market car buyer volunteers their future buying plans
to us they’re effectively asking us to help them to find their
ideal future car. With EVs now stretching their lead as the most
popular future choice among our highly engaged audiences it's
clear a turning point has been reached."
ends
Image below: Next car fuel type intentions tracked in Autovia’s
Customer Data Platform
