The PCA is doing research to better understand the
recent experience of tenants requesting MRO.
What is the research about?
The research will look at the motivations of tenants who
requested the Market Rent Only (MRO) option, how they have used
the process (including the impact of the proposed rent and terms
and any negotiations with their pub company), and their overall
experience.
The PCA wants to capture the recent experience of tenants and the
research will be aimed at those who served a MRO notice from
April 2019 onwards. The outputs of this research will be
published and will help inform the PCA’s work in making sure the
Code is working effectively.
Why are we doing it?
The PCA has been working with user research company Hive IT to
conduct a research exercise to
understand awareness of and barriers to communication and
information sharing with the PCA. During this research, the PCA
has identified the need to look further into the MRO process
beyond the scope of the original project. Therefore, we are doing
further research to understand the recent experience of tied
tenants requesting MRO.
The responses will supplement information the PCA receives
through MRO questionnaires and other sources of intelligence.
Timings
Hive IT will start contacting tenants over the coming weeks and
interviews are planned to take place during March 2021.
How to get involved
Hive IT will be contacting tied tenants who have served a MRO
notice from April 2019 to complete a short survey and confirm
whether they would be willing to attend an interview.
To help focus the survey effectively when speaking to tenants,
the PCA has also invited those with recent experience of
representing tenants in arbitrations to provide their views on
the principal issues for tenants in the MRO process.
Who is Hive IT?
Hive IT is an independent and impartial design and research
agency, with extensive experience carrying out discovery
projects. At the end of this project, they will present their
findings to the PCA.
You can find out more about them at www.hiveit.co.uk
