A new communications campaign has been launched to provide
EU-based businesses with information they need to get ready
to trade with the UK after 31 December 2020.
This communications effort complements the UK Government’s
domestic facing campaign, “The UK’s New Start”, which
outlines some of the steps UK businesses need to take to
prepare and take advantage of new opportunities outside the
EU.
The new campaign will be delivered through a range of
channels including high-impact print advertising in
pan-European and country-specific titles, digital display
advertising, paid search and paid social media promotion
across LinkedIn, Facebook and Instagram.
The UK will be leaving the EU’s customs union and single
market on 31 December 2020, regardless of the outcome of
negotiations. The campaign, to “Keep Business Moving”, will
direct EU traders to a dedicated gov.uk page which provides
information on what they need to do to continue trading
smoothly with the UK at the end of the year. The page will
be updated with further information over the coming weeks
and months.
The launch of the campaign will also see joint letters from
HM Ambassadors and HM Trade Commissioner for Europe Richard
Burn to key industry groups and businesses in member states
and EEA countries, to ensure everyone is aware of the
campaign.
, Minister
for Trade Policy, Department for International Trade said:
Our preparations for the end of the transition period are
well underway and this campaign will support the UK’s
valuable trading partners in the EU to keep business
moving at the end of the year.
As we have always been clear, we want to reach a
Canada-style trade agreement with the EU and that remains
our ambition. However, the transition period is ending on
31 December and this will bring changes regardless of the
final terms of our trade relationship.
We are supporting businesses by launching this campaign
to help them prepare over the coming weeks and months for
changes in January, ensuring that businesses in both the
UK and the EU can continue to operate smoothly in a new
trading environment.
Her Majesty’s Trade Commissioner for Europe, Richard Burn
said:
The teams on the ground in our Embassies across Europe
will work closely with our European partners, companies
and business associations to ensure they have all the
information they need to continue trading smoothly beyond
the end of the transition period.
This new campaign will ensure EU businesses have the
necessary practical information to succeed beyond 31
December 2020.
The campaign launch comes ahead of the eighth round of
trade negotiations with the EU which begin on Tuesday.
