Dare to be wild! New review says get long-lasting feel-good factor from 30 Days Wild
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The Wildlife Trusts and University of Derby evaluate the benefits
of daily nature contact with 1,000 people over five years The
feel-good factor from simple daily contact with nature can last for
months, once initiated, according to a new review from The Wildlife
Trusts. The review is based on surveys completed by people taking
part in 30 Days Wild – the UK’s biggest nature challenge
which is run by The Wildlife Trusts and inspires daily acts of
nature engagement...Request free trial
The Wildlife Trusts and University of Derby evaluate the benefits of daily nature contact with 1,000 people over five years The feel-good factor from simple daily contact with nature can last for months, once initiated, according to a new review from The Wildlife Trusts. The review is based on surveys completed by people taking part in 30 Days Wild – the UK’s biggest nature challenge which is run by The Wildlife Trusts and inspires daily acts of nature engagement every day during June. Building on three peer-reviewed papers, the University of Derby has evaluated survey responses from more than 1,000 people over five years and discovered the enduring effects on wellbeing from participation in 30 Days Wild – the positive effects are still felt two months after the challenge is over. 30 Days Wild participants are provided with ideas, wallcharts and activity sheets that give everyone easy ways of enjoying nature whatever their location. These ‘random acts of wildness’ range from walking barefoot on grass, to sitting beneath a tree or watching birds on a feeder. Key findings: 30 Days Wild – a five-year review is a summary of 1,105 people’s responses. The results show that taking part in 30 Days Wild not only significantly increases people’s wellbeing and heightened sense of nature – but that these positive increases are sustained beyond the life of the challenge – for a minimum of two months after it is over. The people who benefit most are those who have a relatively weak connection with nature at the start.
Other important findings include:
Professor Miles Richardson, Professor of Human Factors and Nature Connectedness at the University of Derby, says: “This five-year evaluation of 30 Days Wild has produced remarkable results – it shows the positive power of simple engagement with nature. We were thrilled to see that the significant increases in people’s health and happiness were still felt even two months after the 30 Days Wild challenge was over. “The Wildlife Trusts have shown the importance of doing simple things to enjoy everyday nature and that it can bring considerable benefits. What really stood out was how the people who didn’t feel a connection with nature at the outset were the ones who benefitted most from taking part in 30 Days Wild.” Over a million people have taken part in 30 Days Wild during the last five years. Last year, 2019, was the most successful so far, attracting 400,000 participants. This June, The Wildlife Trusts believe the challenge will prove more popular than ever as the UK battles with social restrictions and people are looking for ways to keep spirits up and entertain young families. Whilst time spent outside may be limited, daily nature activities – even at home – can open a door to a world of sensory delights, from listening to birdsong or growing a pot of wildflowers on a windowsill. People of all ages can sign-up and download fun ideas, wallcharts, activity sheets and inspiration for going wild in nature during June. This year the campaign is 100% digital and everyone can download materials for FREE. Dom Higgins, head of health and education at The Wildlife Trusts, says: “Every June, The Wildlife Trusts get very excited to see people becoming closer to nature in their daily lives. With 30 Days Wild there’s so much fun, enchantment and inspiration to be had. Connecting with nature every day, in an easy way, is a must have for our own wellbeing. That’s why The Wildlife Trusts are campaigning for better, wilder places near to where we all live and work so that everyone, everywhere, can enjoy nature on the doorstep. “Dare to be wild this June! We want to encourage people who are least likely to spend time in nature in their daily lives to take part in the 30 Days Wild challenge and give it a go – those people who do not feel much of a connection to nature – because we know that they’re the ones who will benefit most from doing it. “Our lives have been changed by coronavirus and this is giving people a reason to reflect on our relationship with nature, the way we live our lives and how we spend our free time. Precious moments outside on a daily walk help us to relax and feel happier. Even watching wildlife from a window, or on a webcam, connects us to that sense of being a part of nature, not apart from it.” 30 Days Wild has attracted well-known supporters: TV presenters Ellie Harrison, Monty Don and Dr Amir Khan, The Vamps’ James McVey, fitness blogger Zanna van Dijk, and Birdgirl – Mya-Rose Craig, have lent their support to The Wildlife Trusts’ 30 Days Wild challenge – please see quotes in the Editors’ notes. The 2020 challenge has brand new downloads to enjoy, including:
Our Big Wild Weekend events will focus on nature at home – on Saturday 20th June everyone’s invited to camp in their back garden or create a wild and beautiful nature den indoors! Sign-up, download the inspiration and get ready to share your daily #30DaysWild now! www.wildlifetrusts.org/30DaysWild ENDS Notes to Editors – references, supporter quotes and case studies: Peer-reviewed papers previously published about 30 Days Wild:
The Wildlife Trusts are at the forefront of bringing people closer to nature and have published several studies - more info here. Over a million people have taken part in 30 Days Wild since it started in 2015 The number of people participating in 30 Days Wild grew to over 400,000 in 2019. Many people now look forward to taking part in 30 Days Wild every year – so we have serial 30 Days Wild groupies! We have worked out that over a million people have taken the challenge so far. (We took the number of sign ups that have registered for more than one year (17,903) and worked that out as a percentage of all sign ups (238,500). It’s about 7.5%. And 7.5% of all total participants over the five years is about 85,000. So total number of participants, minus 85,000 = 1,010,590.) Notes on Data Analysis Participants 1105 participants completed all stages of the study (2015 N = 129; 2016 N = 270; 2017 N = 308; 2018 N=251; 2019 N=147). Design The evaluation used a 1 x 3 repeated measures time-series design. Self-reported scores were collected at three time points: pre participation, post participation, and follow up at two months following completion. An online survey measured participants’ connection to nature, health, happiness and the extent to which they engaged in pro-nature conservation behaviours. Table 1. Pre-participation, post-participation and follow-up survey percentages for outcome measures (Conservation N = 958; all other N = 1105).
INS-Inclusion of nature in self measure of nature connectedness. Table 1 shows the means and standard deviations for all outcome measures along with the percentage change across time points. Scores for all measures increased from pre to post and pre to follow-up. A repeated measures MANOVA showed that there were statistically significant differences in scores between pre and post measures (F(4, 953) = 163.23, p <.001, ƞ2p = .407). Follow-up univariate analyses and paired t-tests found statistically significant increases for all study variables (p’s < .001, see Table 2). Table 2. Summary of univariate analyses and paired t-test analyses showing statistically significant differences
INS-Inclusion of nature in self measure of nature connectedness. Table 3. Means and standard deviations for outcome measures for those starting 30 Days Wild with lower nature connectedness (Conservation N = 477; all other N = 502)
INS-Inclusion of nature in self measure of nature connectedness. The participants who began 30 Days Wild with a relatively weak connection to nature (above) experienced the greatest boost to both their nature connectedness and happiness. 30 Days Wild supporter quotes Ellie Harrison, TV presenter and Vice President of The Wildlife Trusts, says: “We are all, but for 200 years of industrialisation, creatures of the land. It’s why nature looks beautiful to us; why we know how to be in nature; and why nature makes us feel content. 30 Days Wildfrom The Wildlife Trusts reminds us to notice nature in small moments every day. The stillness of even a few seconds changes our relationship with the planet and connects us with the truth of who we are.” Dr Amir Khan, The Wildlife Trusts’ health ambassador and TV doctor, says: “Being outdoors and enjoying nature is fantastic. Not only to see what’s going on around us, but also for our physical and mental health. A lot of research has shown that spending – even a short amount of time – embracing nature, can have a positive effect on our health. Why not join us and do something wild everyday this June?” James McVey of The Vamps says: “Sometimes it can be hard in our busy lives to make a little time for us and get outside. We can get wrapped up in what we're doing, forgetting the incredible and wonderful things that are happening around us. That's why I look forward to June and The Wildlife Trusts' 30 Days Wild challenge. It reminds me, whether I’m at home, on the road or in the studio that outside the door is the magic of nature. Doing something, anything, each day to appreciate this helps me feel connected and grounded to our amazing world.” Mya-Rose Craig (BirdGirl), says: “As many people know, I have been birding all my life, I know how fortunate I am to live in the countryside, surrounded by fields and trees – not all young people are as fortunate. I wish everyone could grow up with wild landscapes on their doorsteps. As humans, we are designed to spend most of our time outdoors and use our connection with the natural world to keep us mentally and physically well. 30 Days Wild from The Wildlife Trusts is a fantastic opportunity to take small steps each day to engage with nature; you don’t even need to have access to the countryside, you'll be surprised what's around you and what you can see from your window or even in the city!” Case studies Gemma and her two young children live in Stockton on Tees They have enthusiastically supported 30 Days Wild for the past two years sharing their activity on Twitter most days and artistically filling in their wall chart - last year they won Tees Wildlife Trust’s competition for best family 30 Days Wild chart. The children aged six and eight also do a scrap book and they have developed a very nice wildlife garden in a very urban location. Gemma loves to upcycle items and turn them into wildlife features in her garden and school where she’s a teaching assistant and talks regularly to the children about wildlife. At home in their small garden, Gemma has turned a cable drum into a toadstool table and the children’s old paddling pool into a pond – which frogs and birds all love to bathe in. She’s appreciated having more time this year during lockdown to plan 30 Days Wild activities which include giving the old outdoors playhouse a woodland theme, a hedgehog house and wormery. She’s a teaching assistant and has also taken activities into school and talks to the children at break time about wildlife including trees and birds they can see. Nicole lives in Winchester. After training in psychology and working in corporate HR management for more than 20 years, she now works as a coaching psychologist and includes nature and outdoors in her 1:1 and group sessions. Nicole takes part in 30 Days Wild every year and finds it a great time to connect again with wildlife - a time of year when it’s at its most beautiful and active, a time to reinvigorate life and goals. When she first took part four years ago, Nicole realised that she’d lost the relationship with it she had as a child. This was a timely realisation for her as she was reappraising her working life and beginning her training as a coach: it sparked a deeper interest in ecology and eco-psychology which has led her to look for ways to integrate nature into her developing coaching practice. Sharon lives with her partner in rural Cambridgeshire near St Neots. A freelance copy editor, Sharon has always been a ‘nature nut’ who loves drawing. Inspired by 30 Days Wild, she works in ink and watercolour to create gorgeous and stunningly detailed annotated images of her encounters with nature, and the birds, insects and plants she finds in her garden or during visits outdoors. This year, she’s also going to try using wine ropes to attract moths – strips of fabric soaked in sugar and red wine hung outside to attract night time flying feeders – and inspect these by torchlight to see which moths enjoy the feast. She is also interested in journaling the sounds she hears and creating a series of mini soundscapes. “If we slow our mind and tune in, it’s amazing what we can hear. I’ll be aiming to create a soundscape a week by listening and noting the various sounds I can hear from the garden, at different times of the day.” Redmount Residential Home in Buckfastleigh, Devon, 30 Days Wild has made a huge difference to these residents and their carers and seeing the benefits of taking part has encouraged the home to continue activities beyond June. They enjoy word games - thinking about words that relate to wildlife and playlists of music, love to build their general wildlife knowledge - asking questions about different plants and flowers via Twitter for example and have created a wildlife pond that can be viewed and enjoyed from their conservatory. They say “Nature helps to create a sense of calm, inspiring memories and discussions about the past and instils a feeling of happiness in residents and staff. All in all, amazing results for the whole home!” |
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