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New fund to support dairy farmers with the challenges
of coronavirus
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Eligible dairy farmers able to access up to £10,000 of
support each
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Cross-industry campaign to drive consumer demand for
milk
England’s dairy farmers will be able to access up to £10,000 each
to help them overcome the impact of the coronavirus
outbreak.
The new funding will help support dairy farmers – who together
continue to produce over 40 million litres of milk every day –
who have seen decreased demand for their products as bars,
restaurants and cafes have had to close.
Today’s announcement is the latest action from the government to
support dairy farmers, building on the unprecedented levels of
support already announced by the Chancellor and our recent action
to
temporarily relax some elements
of UK competition law to allow suppliers, retailers and
logistics providers in the dairy industry to work more closely
together on some of the challenges they are facing.
With some dairy farmers facing financial difficulties and excess
milk, the new fund will provide support for those most in need.
Eligible dairy farmers will be entitled to up to £10,000 each, to
cover 70% of their lost income during April and May to ensure
they can continue to operate and sustain production capacity
without impacts on animal welfare.
It also comes as the government today backed a £1million campaign
to boost milk consumption and help producers use their surplus
stock.
Environment Secretary said:
“Our dairy industry plays a crucial role in feeding our nation
and we are doing all we can to ensure they are properly supported
during this time.
“We’ve already relaxed competition laws so dairy farmers can work
together through the toughest months, but recognise there is more
to be done. That is why today we have kick started a new campaign
to boost milk consumption and have announced a further package of
funding.
“We will continue to stand alongside our dairy farmers through
this difficult period”.
The dairy sector is the UK’s largest farming sector, with milk
accounting for 16.85% of total agricultural output in the UK in
2018. Since the start of the coronavirus outbreak, the dairy
industry has faced challenges of excess milk, falling prices, and
reduced demand from the hospitality sector.
While many farmers have already rerouted their milk supplies to
retailers and supermarkets – which have seen increased demand in
recent weeks – today’s move will give the farmers in the greatest
need the financial assurance to ensure they can remain
operational, sustain production capacity and continue to meet
animal welfare demands at this time.
Eligible dairy farmers who have lost more than 25% of their
income over April and May due to coronavirus disruptions will be
eligible to access this funding for those qualifying months, with
no cap set on the number of farmers who can receive this support
or on the total funding available.
The £1 million promotional campaign will to help increase sales
of dairy products by encouraging the public to drink more
milk.
Christine Watts, AHDB’s Chief Marketing Officer said:
“This new innovative marketing campaign is a fantastic
demonstration of what can be achieved when industry and
Government join together to meet a common supply chain challenge.
“It will support dairy farmers and processors in driving demand
for milk within households across the UK. It will link consumers’
love of the great taste of milk and dairy with how we are all
having to manage these challenging times at home and at work.”
The UK’s food supply chain remains resilient and the Environment
Secretary continues to meet regularly with representatives of the
food and farming industry to ensure people can get the food and
groceries they need.
ENDS
Notes to editors:
- The new hardship fund announced today can be accessed by
eligible dairy farmers in England. More detail on the fund will
be issued in due course
- The new AHDB dairy campaign is jointly funded by Dairy UK,
Defra, the Welsh Government, Scottish Government and Northern
Ireland Executive and will be implemented across the UK
- The temporarily relaxation of competition rules for the dairy
industry is effective across the UK