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New TV adverts featuring Chief Medical Officer
and voiced by actor
Mark Strong highlight key actions for public to take in fight
against coronavirus
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· Part
of next stage of Government public information campaign,
launched across various channels, including TV, radio, online
and billboards
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· New
ads come after PM confirmed new social distancing measures and
stay at home advice to limit virus spread
The UK’s Chief Medical Officer and actor Mark Strong will
feature in new TV adverts as part of the government’s public
awareness campaign to delay the spread of COVID-19 and keep
people safe.
The adverts, which can be viewed here https://we.tl/t-ykE0xtA1pb,
will hit screens on Thursday (19 March) and help
explain new
guidance to stay at home for 14 days if someone in your
household has symptoms.
The guidance sets out that individuals will still be asked
to self-isolate for seven days from the onset of
symptoms, but any individuals in the household will now be asked
to self-isolate for 14 days from that moment as
well.
If other members of your household develop symptoms,
however mild, at any time during the 14 days they must not leave
the home for 7 days from when symptoms started.
The new phase of the campaign will build on the existing radio,
online, digital and billboard adverts currently visible all over
the country. These reinforce the
importance of washing your hands more
oftenfor 20 seconds and
ask people to self-isolate for seven days if they develop a high
temperature or a new continuous cough – however
mild.
The government’s public awareness campaign
offers clear, practical advice so people can play their part in
preventing and slowing the spread of the virus.
The awareness campaign also reiterates the importance of
seeking help online by visiting NHS.uk/coronavirus to
check your symptoms and follow the medical advice, rather than
visiting your GP. It also urges people with any symptoms to avoid
contact with older and more vulnerable people.
Only if symptoms become worse should people use the NHS 111
service. To ensure the phone service is readily available to
those who need it, where possible people should use the 111
website rather than calling.
NHS, Public Health England and Local Authority Public
Health teams up and down the country are working tirelessly to
support everyone in need of advice, testing or treatment.
Since January, public health teams and world leading
scientists have been working round the clock on the COVID-19
response, and government has been working with partners across
the country to provide tailored advice to the public, travellers
coming into the country and those most at risk from
COVID-19.
ENDS
NOTES TO EDITORS:
