The campaign - the latest under the government’s
prestigious ‘GREAT’ series – will highlight the strengths
of English law and embed and extend the reach of our
legal services to ensure the UK remains the number one
place to litigate, resolve disputes and do business.
The campaign was unveiled by Lords justice spokesman Lord
Keen at a reception in Singapore this lunchtime.
Lord Keen said:
Our message is simple - the UK is, and will continue to
be, one of the pre-eminent legal centres in the world.
Today English law underpins more than a quarter of the
world’s jurisdictions, and our law firms, courts and
exceptional judges are held in the highest esteem right
across the globe.
As one of our greatest exports, we want to ensure our
legal services sector remains at the very heart of our
future as a global, outward-looking, free-trading
Britain.
Lord Keen will travel on from Singapore to Sydney in
Australia where he will further promote the new campaign
while attending the International Bar Association
conference.
Secretary of State will front a
domestic launch event later this year.
The UK legal sector contributed £25.7 billion to the
economy in 2015 – double the sum it generated in 2005.
More than 200 foreign law firms from around 40
jurisdictions operate in the UK, while more than a
quarter of the world’s 320 legal jurisdictions are
founded on English common law principles.
And in the 2015 International Arbitration Survey, London
was the preferred seat of arbitration for 47 per cent of
respondents and English law was the most frequently
chosen governing law by a significant margin, selected by
four in 10.
Notes to editors
The cross-government GREAT campaign has already been used
to promote many UK goods and services, from fashion and
food, to engineering and manufacturing. It’s a
partnership between the private and public sector
(previous strands of the campaign have featured brands as
diverse as Mulberry, Aston Martin and Tiptree Jams),
which has already secured billions of pounds in economic
returns for the UK and can be seen in 144 countries
worldwide.
The Legal Services are GREAT campaign is part of the
government’s plan to make the most of opportunities which
arise as the UK leaves the European Union and promote an
outward leaning Global Britain, which upholds and
underpins the rule of law across the world.
