In February 2015 Ofqual published the
report Understanding
awarding organisations’ commercial behaviour before and
after the GCSE and A level reforms.
This highlighted that exam boards’ marketing strategies
and materials could mislead people taking and using new
qualifications, if, for example, they implied
qualifications are of a different standard to that
required. The report identified a number of risks in this
area but concluded:
while all the above mentioned risks are possible, we
did not uncover evidence pointing to any of these risks
materialising or about to materialise. We also consider
that it is in Ofqual’s power to pre-empt these risks or
at least limit their effect by appropriate regulatory
intervention.
Another potential risk was confidential information about
assessments could be given out at events, undermining
standards and public confidence in qualifications. We
introduced new and revised regulations to guard against
that possibility in September 2013.
Since 2015 we have asked subject experts to attend a
sample of exam boards’ marketing and support events for
their new and reformed subjects at GCSE, AS and A level.
Conclusion
In the views of the subject experts, the events fulfilled
their intentions. The subject experts did not feel they
were being overtly sold the qualifications and course
leaders did not inappropriately compare the
specifications or sample assessment materials of
different exam boards. The information gathered in this
exercise did not so far suggest any breach of our
conditions by the exam boards.
Our subject experts did not generally raise any concerns
about the quality of information provided.
There were potential concerns that there could be an
advantage for teachers who attended the training
sessions. This was most evident in subjects where the
specification had not been accredited. The risk may have
been mitigated by the publication of sample assessment
materials. These had not always been available at the
time of the events.
Our subject experts did not report that qualifications
were portrayed as ‘easier’ or ‘harder’ than those offered
by other exam boards. There were few references to other
exam boards.