- Government launches campaign to help everyone know how to
Respond to disclosures of
abuse
- People urged to Listen. Believe. Support as key part of
Government's ENOUGH campaign
- Crucial step on Government's mission to halve violence
against women and girls within a decade
Victims of abuse will be better supported by the wider community
thanks to a new Government campaign which urges the public to
Listen, Believe and Support when they are confided in.
The first moment when someone opens up about abuse is crucial and
the response they get may determine what happens next - whether
they go on to seek further help, report their experiences to
police and begin to recover, or whether they feel dismissed,
judged and never speak about it again.
Many victims of abuse choose to tell a family member or friend
first, and young people aged 18-24 often share a disclosure of
abuse with their peers.
The Respond campaign will help everyone know how to reply in that
first moment, by offering tips including examples of supportive
language to use and the signs to look out for that someone might
be at risk.
Respond forms part of the cross-Government ENOUGH campaign which
is designed to challenge perpetrators of VAWG, respond to victims
and educate young people. ENOUGH reaches across all areas of
society and aims to holistically tackle the attitudes and
behaviours that lead to violence against women and girls.
Speaking at the campaign's launch event, held at Bumble
HQ, Minister for Victims, Tackling Violence
Against Women and Girls and International Justice, , said:
Respond is designed to give friends, families all of us the
confidence to know how to listen to, believe and support victims.
Because changing the culture isn't only about the big policy
decisions, it happens in millions of everyday moments. It's in
what we challenge, in what we refuse to laugh off and in how we
respond when someone speaks out about what's happened to
them.
The campaign has
launched videos and graphics designed to work across a range of
settings and environments, as disclosures can happen anywhere.
They are grounded in real-life stories and demonstrate what a
good response to disclosure looks like. The assets tell audiences
that If someone discloses abuse, Listen. Believe.
Support.'
A brand new Support Space on the ENOUGH
campaign website provides a dedicated area for victims and
survivors, and those supporting them, to access guidance,
information and routes to specialist support.
Supporting the campaign at the launch, Elymae
Cedeno, VP of Trust & Customer Experience at
Bumble said:
Bumble is proud to host the launch of the Respond strand of the
Enough campaign and to stand with the Ministry of Justice in
supporting it. The first response to a disclosure of abuse can
have a lasting impact, whether it comes from a friend or a
platform. While we work to prevent harm before it happens, we
know how critical it is to provide the right support when someone
does come forward.
Our specialised teams are there to support with real-time updates
on their report, complimentary trauma support through our
partnership with Chayn, and a dedicated reporting channel for
survivor charities. Bumble was built to be women-first, and we'll
continue working with the government, charities, experts, and
industry to help women access support.
Please visit the launch
website to find tips, information and advice from the
campaign.
Further information
- This campaign builds on the work the Government is doing to
halve violence against women and girls.
- The Government is injecting more than half a billion pounds
into vital support services to help victims and witnesses through
the justice process. This will see a £550 million investment over
the next three years into specialist services that offer
practical and emotional support to victims and witnesses, such as
counselling and advice on attending court.
- Backed by a multi-million cash injection, every Crown Court
in England and Wales will get at least one courtroom especially
set up to hear rape and serious sexual offence cases over the
next two years, helping to hold more perpetrators to
account.
- The Challenge strand of the campaign launched in December
2025 and aims to drive public recognition of abusive behaviours,
while encouraging reflection amongst those who may cause harm.
- Bumble Inc. is the parent company of Bumble, Badoo, and BFF.
The Bumble platform brings people closer to love by enabling them
to build healthy relationships. Founded in 2014 by Whitney Wolfe
Herd, who serves as CEO, Bumble was one of the first dating apps
built with women at the center and connects people across dating
(Bumble Date) and friendship (BFF). Badoo, founded in 2006, was
one of the pioneers of web and mobile dating products. BFF is a
friendship app made to help you find your people.
