Infrastructure Minister has committed funding to
re-enforce critical road safety messages, given the recent spike
in road deaths, focusing on general driver behaviour and
motorcyclist safety.
Minister Kimmins said:
“Road safety continues to be a key priority for me, and I remain
firmly committed to ensuring that all road users can travel
safely and with confidence.
“Every road death is a tragedy and more than a statistic, it
shatters families and causes devastating grief. Therefore,
given the recent spikes in road deaths, I have committed funding
in 2026-27 to re-launch three campaigns this month. Beginning May
7th, Priorities, Bike Speed and Bike Aware address general driver
behaviour and motorcyclist safety as an initial priority.
“Last year I reinstated the road safety advertising budget,
approving an allocation of almost £2 million to Road Safety
Promotion for the 2025-26 financial year.
“In addition, the Northern Ireland Road Safety Partnership
(NIRSP) has allocated £500,000 in sponsorship, bringing the total
budget to almost £2.5 million.
“This budget funded the development of a suite of campaigns to
address the main causations of road traffic collisions,
including, hard hitting ads addressing speeding, driver
behaviour, drug driving and safety around school buses.”
Notes to editors:
- £220k funding commitment has been agreed in response to the
growing number of road deaths this year.
