All-Ireland economy driving tourism growth - Archibald

Economy Minister Dr Caoimhe Archibald has welcomed latest tourism figures showing trips by visitors from the south to the north increased by 15% in 2025. 

According to statistics released by the Central Statistics Office, there were 1.3 million trips in 2025, compared to 1.1 million in 2024. 

In addition, there was a total of 2.7 million overnight nights taken in Northern Ireland by these visitors last year compared to 2.5 million in 2024 – up by nine per cent. 

Furthermore, the money spent by the visitors increased from just over £242.7 million in 2024 to almost £317.1 million last year – an increase of 31%. 

The Minister said: “These latest figures show that the all-Ireland economy is driving growth in our tourism industry.  More people from the south are visiting the north, bringing increased spending into our local economy. With Belfast hosting the Fleadh Cheoil na hÉireann this August we can expect this positive trend to continue.”

Tourism NI continues to work to drive visitor growth by encouraging prospective visitors to embark on a giant adventure in Northern Ireland through investment in marketing and promotion, and by growing the range of visitor attractions and experiences and enhancing the accommodation offer. 

Tourism NI's 2026 Spring marketing campaign has already been hugely successful to date, and is on track to deliver 125 million opportunities to see or hear the activity in ROI.  The TV, radio, press and social media campaign has been showcasing a broad range of attractions, experiences and events in Northern Ireland as well as ideas on where to stay, building on the knowledge of what the region has to offer - highlighting value for money and delivering clear and compelling reasons to book a short break. 

Carmel Scott, Head of Marketing at Tourism NI, said: “This growth reflects the impact and importance of our sustained marketing focus in this key market, highlighting what our industry has to offer and driving demand. 

“ROI visitors continue to enjoy our stunning landscapes and coastlines, vibrant food and drink scene, and world‑class attractions, experiences and accommodation - all delivered with the giant welcome Northern Ireland is known for. 

“Our heavyweight marketing campaign continues in ROI until 31 March. We will maintain a strong focus on this market and encourage industry partners to do the same, ensuring Northern Ireland continues to achieve marketing cut‑through and remains top of mind for short breaks all year round.” 

Notes to editors:

1.      The CSO statistics can be found at https://data.cso.ie/table/HTQ14

2.      Tourism NI's consumer sentiment research reports that satisfaction with recent trips in the region remained strong for ROI consumers, with the vast majority reporting that expectations were either met or exceeded.  These sentiments related to a range of factors including the region's famous giant welcome, diverse range of authentic and rich visitor experiences, unique coastal heritage and its innovative food and drink scene.