New ‘Legenderry’ visitor campaign shines a spotlight on vibrancy of the city of Londonderry

Economy Minister Dr Caoimhe Archibald has welcomed a ‘Legenderry' visitor campaign celebrating the energy, culture and unforgettable experiences that make the city stand out.

The campaign supports efforts to increase visitor numbers and contribute to long‑term economic growth across the wider North West.

The Minister said: “This campaign supports tourism growth and strengthens confidence in Derry as a dynamic and welcoming city.  By showcasing what the city has to offer, we are helping to drive economic activity in the North West and support wider regeneration ambitions, including the expansion of Ulster University's Magee campus.”

Developed by Tourism NI to attract visitors from across Northern Ireland and the Republic of Ireland to Derry, the campaign shines a spotlight on the city's thriving food scene, buzzing nightlife, quality accommodation, and unique outdoor activities as well as its cultural offering, iconic locations and welcoming character.

The activity aligns with wider regeneration ambitions for Derry~Londonderry, including the expansion of Ulster University's Magee campus, recognising the importance of a vibrant city environment in supporting investment, opportunity and sustainable growth.

Notes to editors

1. The campaign is as a result of a strategic partnership between the Department for the Economy, Tourism Northern Ireland, Visit Derry, Derry City and Strabane District Council and Ulster University.
2. The campaign, targeting younger travellers and adult short‑break seekers is running across television, video‑on‑demand, radio, outdoor, digital and social channels.