CMA launches review of private dentistry
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CMA is seeking views from consumers and dental professionals to
inform its review New CMA advice published to help people when
choosing and paying for dental treatment CEO: “For some, turning to
private dentistry is a choice – but for many, it's a necessity.
People need clear, accessible information at the right time so they
can make the right decisions for themselves and their families.”
The Competition and Markets Authority (CMA) has launched a
review...Request free trial
The Competition and Markets Authority (CMA) has launched a review of private dentistry, looking at both essential care and cosmetic treatments. It is seeking feedback from consumers and dental professionals as it explores how well the market is working – from finding a dentist and understanding prices to knowing where to go if something goes wrong. Dentistry plays a critical role in people's health and wellbeing, and demand for private dentistry has risen sharply in recent years – 1 in 5 people in Great Britain used private dental care in 2024. Independent sources suggest average prices in the UK have increased significantly – between 2022 and 2024, initial consultations rose by over 23% to £80, and routine check-ups for existing patients by over 14% to £55. Private dental services accounted for over two-thirds (69%) of the market in 2025, with the UK private dentistry market valued at £8.4 billion in 2023/2024. Research suggests this shift is partly driven by difficulties accessing NHS treatment. It is crucial that consumers understand the dental care options available to them and have access to clear information before they spend money, but many may find choosing a dentist, and choosing between different treatments, complex and confusing. The CMA has published the proposed scope of the study and is inviting views. Areas under consideration include:
Sarah Cardell, Chief Executive of the CMA, said: Going to the dentist is an important part of health and wellbeing, yet we're concerned many may be uncertain about costs, availability, treatment options and what they're entitled to. For some, turning to private dentistry is a choice – but for many, it's a necessity. People need clear, accessible information at the right time so they can make the right decisions for themselves and their families. We want to hear directly from people across the UK about their experiences – good or bad – to help us build a clear picture of how this market is working in practice. The CMA recognises the dedication and professionalism of dental professionals across the UK, and this study is not a criticism of clinicians or the care they provide, but an examination of how the market is working for consumers. Dentistry is devolved to national governments, which means people's experiences and the options available to them can vary depending on where they live. The CMA will take these differences into account and work closely with all 4 governments as its study progresses. This work aligns with the CMA's 2026-2029 strategy to protect consumers in their day-to-day lives and prioritises action in essential areas of household spend. In taking forward this work, the CMA will apply its 4Ps approach – pace, predictability, proportionality and process. The CMA will not wait to act if it can make a difference, so to support people now, the CMA has published advice – including 3 top tips – to help peopleunderstand private dental costs, explore available options and know what to expect before starting treatment. The CMA's Top Tips for private dental patients 1 . Compare what's available to find a dentist that works for your needs If you're looking for a dentist, search online and ask your friends and family where they go. Research can help you make the right decision for you. There's lots to think about: Does the practice offer NHS and private treatments? What about the costs? And do the practice facilities and opening hours work for you? 2 . Make sure you know and understand the cost before you agree to treatment Private dental fees can vary, so it's important to ask for clear pricing upfront. Knowing the cost in advance helps you avoid nasty surprises and makes it easier to plan ahead. Ask for a written plan explaining any treatments and costs, so you can see what you're paying for. It's one of the simplest ways to understand your options, compare approaches and feel confident you're getting good value for money. 3 . Ask if there are other treatment options that might suit you Your dentist should explain all treatment options available to you – including those that may be cheaper. If you're not sure why they are recommending a treatment, or you're worried about the cost, ask them to talk you through the alternatives. The CMA has published online forms for consumers and dental professionalsto share their experiences, as well as a separate call for views on the proposed scope of the study. This feedback will help shape the areas to be examined. While the study will not examine NHS dentistry on its own, it will consider how NHS systems influence the private market, including the impact on people's choices and treatment availability. Possible outcomes Depending on what the evidence shows, the CMA's market study could lead to a range of outcomes – ultimately aiming to ensure people have access to detailed, clear and timely information, enabling them to make the best possible choices for them. This could include recommendations to governments to change regulation of the sector, direct action from the CMA, or new guidance to help ensure businesses are clear on their obligations. The review may also help inform or shape future policy in the different nations of the UK. For more information, visit the market study case page. Statistic sources
Notes to editors
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