Which? responds to news that the CMA is launching a major consumer protection drive focused on online pricing practices

Rocio Concha, Which? Director of Policy and Advocacy, said: 

"Which? has repeatedly exposed dodgy business practices like drip pricing and pressure selling, so it's encouraging that the regulator is taking this action. It shouldn't hesitate to use its new consumer enforcement powers to fine any firms that have broken the rules. 

"Which? fought hard for tough new rules against these rip-off tactics, which will benefit both consumers and businesses that play fair. This action underlines the value of effective regulation in ensuring unscrupulous firms don't get unfair advantages over companies that comply with the law."