New Look, Same Message: ‘See it. Say it. Sorted’

• ‘See it. Say it. Sorted' rail security campaign given its first major refresh since it was launched almost a decade ago. 

• Bold new design makes the British Transport Police's 61016 number more prominent, helping the public easily identify and report suspicious activity. 

• £17 million investment to better connect CCTV at train stations, enabling greater real-time access for police to accelerate investigations and help passengers feel safer. 

Train passengers across Great Britain will start to see new 'See it. Say it. Sorted' posters and hear updated announcements from today (16 September 2025), marking the campaign's first major refresh in a decade.

Since the campaign's launch in 2016, reports to BTP's 61016 text service have increased more than eightfold to 255,088 a year – helping to improve the safety of travellers across the rail network.

To make reporting even easier, posters have had a makeover to clearly display the 61016 text number, and the renowned ‘See it. Say it. Sorted' train and station announcements have had an upgrade to make their wording clearer.

The new campaign is designed to help passengers more easily spot when something doesn't look right, by explicitly showing and telling them what this could be, like an unattended bag, or someone accessing an area they shouldn't.

The Government is also providing a nearly £17 million funding boost so Network Rail can make improvements to enhance police access to CCTV from railway stations. This will enable BTP officers to have more access to real-time footage from across the railway and help to identify offenders as quickly as possible, supporting the Government's Plan for Change by making our streets safer.

The Rail Minister, Lord Hendy, is meeting British Transport Police (BTP) Chief Constable Lucy D'Orsi at London Victoria to unveil the renewed campaign and hear about how it helps passengers report to the BTP.

Rail Minister, Lord Hendy, said: 

"'See it. Say it. Sorted' isn't just an earworm that's been the soundtrack to our trains for nearly a decade now – it's a really important security and public safety campaign. 

"It plays a crucial role in making our railways safe, and this refresh will help spread its message to even more people. 

"We're committed to making our railway as secure as possible, which is why we're also improving CCTV connectivity, to help police identify offenders and bring them to justice faster – particularly key as we work towards our goal of halving violence against women and girls in the next decade." 

BTP Chief Constable Lucy D'Orsi said:  

“Our officers are out across the railway network 24/7 working to keep the public safe – but 'See it. Say it. Sorted' reminds us that passengers and rail staff also have a vital role to play in being our eyes and ears.

“Our pioneering 61016 text service is a simple and discreet way to report crime across the rail network, and thanks to the ‘See it. Say it. Sorted' campaign, you can save 61016 in your phone today and contact BTP immediately if something doesn't feel right on your journey.

“Over 1 million 61016 texts have been sent since its introduction in 2013 – so I'd also like to take this opportunity to thank the public for continuing to help us create a network of vigilance. Trust your instincts and text us on 61016.”   

Security Minister, Dan Jarvis, said:

"'See it. Say it. Sorted' has become part of the national consciousness - whether you're commuting into work or waiting for a coffee at the station, we're all familiar with the message.

"As we relaunch the campaign, I encourage everyone to look out for one another, trust your instincts and if something doesn't feel right, text British Transport Police on 61016." 

The campaign has also evolved to encourage passengers to report any non-urgent crimes to the BTP, including anything that makes passengers feel unsafe or uncomfortable, helping police keep our railway safe.

For example, in May, a man was jailed after he sexually assaulted three women on trains in London. All three of his victims reported the assaults to the BTP, including by texting 61016, which meant BTP officers could obtain CCTV, identify the perpetrator, and bring him to justice. 

The new design marks a new era for the internationally renowned 'See it. Say it. Sorted' campaign, which launched in 2016 with a focus on counterterrorism. Although it serves a very serious purpose, ‘See it. Say it. Sorted' has also become a cultural phenomenon, entering everyday vocabulary, inspiring punny spinoffs, and even a play of the same name. 

Lucy McAuliffe, Network Rail's Sussex route director and crime lead for the southern region, said: 

“This refreshed campaign will ultimately keep our railway running reliably by encouraging passengers to be our eyes and ears. 

“When people speak up, it really helps us respond faster and more effectively to keep everything on time. 

“It's all part of a wider range of measures we're taking to keep people safe and of our shared commitment to getting everyone home safe everyday.” 

Siwan Hayward, TfL's Director of Security, Policing and Enforcement, said:  

"For a decade, the ‘See it. Say it. Sorted' campaign has been instrumental in encouraging public vigilance and providing a simple way for our customers to take action to keep our railways network safe.  

“British Transport Police's 61016 text service provides an easy and accessible way for passengers to report crime, any unusual behaviour, or anything that makes them feel unsafe. 61016 remains central to our shared commitment that every journey in London is safe and feels safe.  

“We're proud to be working alongside the BTP, the Department for Transport, and other partners as we launch the next phase of this important campaign across our network." 

Jacqueline Starr, Executive Chair and CEO of Rail Delivery Group, said:  

“The safety and wellbeing of both our rail customers and frontline workers is a top priority across industry.  

“That's why we want everyone to feel confident in knowing that they can use 61016 to report anything that's inappropriate, doesn't look right or makes them feel unsafe while they're on a train or in a station. If you report it, rail staff and transport police can sort it.” 

Notes to editors

• The new 'See it. Say it. Sorted' campaign posters and announcements will rollout gradually on trains and at stations across England, Wales and Scotland from today. 
• When ‘See it. Say it. Sorted' launched in 2016, there were an average of 30,000 reports a year to BTP's 61016 text service. As of March 2025, there are 255,088 a year.
• ‘See it. Say it. Sorted' inspired Govia Thameslink Railway's ‘See it, Slay it, Sorted' campaign for passengers travelling to Brighton & Hove Pride earlier this year, and a musical which showed at this year's Edinburgh Fringe Festival.
• Further 61016 case studies: 

Multiple crimes reported via 61016 and linked  

• In June 2024, BTP received 61016 reports of a man showing explicit images to women and girls on board two different train services. The first incident was reported after the incident, but the second was reported immediately via 61016, and officers were able to meet the train. Following a search of the train, no offender was located but BTP carried out intelligence checks which led to the suspect being identified. 
• At court the suspect pleaded not guilty to three counts of sending photograph or film of genitals to cause alarm, distress or humiliation and one count of outraging public decency. He was found guilty of all offences and was sentenced to 26 weeks imprisonment, a Sexual Prevention Order for 10 years and will be listed on the Sexual Offence Act police register for 7 years. 

Bystander reporting - Manchester 

• In July 2024, the victim and defendant had been out for the evening for drinks. The defendant became increasingly intoxicated as the night went on and was thrown out of a bar after being refused service and smashing glasses. After this the victim and defendant made their way to the train station, during this time the defendant became violent, punching and biting the victim. They then reached the station and boarded a train to Manchester Piccadilly. The defendant continued to be violent and abusive towards the victim on the train. Another passenger onboard the train had seen this and texted BTP on 61016. Officers were able to meet the train at Manchester Piccadilly and arrest the defendant. 
• At court the defendant pleaded guilty to assault causing actual bodily harm and was sentenced to 2 years imprisonment and a restraining order. 

Racial harassment reported via 61016 - Coventry 

• On 1 August 2024 BTP received a text reporting a public order offence at Coventry Railway Station. The defendant was on a platform and was racially abusive to a woman and threw the woman's suitcase across the platform. Officers arrived and arrested the defendant. During the arrest the defendant was abusive to officers calling them a range of expletives and racially aggravated abuse.  

• At court the defendant pleaded guilty to five counts of Racially/Religiously aggravated Intentional harassment and was sentenced to 18 months' imprisonment. 

61016 reporting from Station Staff – Derby 

•  In July 2025, BTP received a text on 61016 from staff at Derby Railway Station reporting a drunk and aggressive male. The defendant was swearing at station staff and making threats at the ticket barrier line. Officers attended and the defendant was identified and arrested. 

• It was found the defendant was subject to a criminal behaviour order which prohibits him from being drunk in any public place and to be in possession of any open vessel containing alcohol in a public place and from acting in a manner which is likely to cause harassment, distress or alarm to others anywhere in a public place in the County of Derbyshire. 

• At Court the defendant pleaded guilty to using threatening/abusive/insulting words/behaviour with intent to cause fear and breaching a criminal behaviour order. They were sentenced to 12 Weeks imprisonment and to pay a victim surcharge of £154.