A successful Welsh Government business support programme has
boosted the revenues of participating businesses by more than £60
million through exporting – with a further 15 companies now
chosen to accelerate their export potential and grow further
through international trade.
Each year, the New Exporter Programme provides a cohort of small
and medium sized business from across Wales with bespoke support
designed to increase their export potential by embedding exports
as a core aspect of their overall business growth strategy.
The programme, which is a core part of the Welsh Government's
Export Action Plan for Wales, offers tailored support focused on
essential export skills such as product refinement, international
marketing, pitching for exports, overseas sales processes and
export strategy development alongside a market visit to the
Netherlands to meet potential business partners and customers
in-person.
Participants in the first three years of the New Exporter
Programme have seen their export journeys accelerated and
revenues boosted by £62m in total.
Award-winning North Wales based manufacturer Limb-art took part
in the New Exporter Programme. It designs and manufactures high
quality decorative prosthetic leg covers for lower-limb amputees
and now exports to key markets around the world.
Limb-art expects to generate more than £500,000 in exports
revenue over the next three to five years, with exports making up
50% of its sales over the same time frame. There are plans to
create three new jobs as a result.
Limb-art founder, and former Paralympian, said:
“It's been incredible seeing how exporting has completely
transformed our revenue streams, and we can see how international
sales could fuel our growth over the years to come.
“Our exporting journey has not been without its challenges.
Paperwork has been a particular difficulty for us when entering
new markets as our product is so unique that it doesn't appear on
custom forms.
"The Welsh Government has been instrumental in making it as easy
as possible for us to get our products to our overseas
distributors, saving us valuable time and energy.”
Cabinet Secretary for Economy, Energy and Planning, , said:
“Export support for businesses in Wales is a high priority for
this Welsh Government because we know the impact it can have on
business growth and resilience.
“Through our Export Action Plan we are helping to transform
businesses, drive innovation and productivity, and provide long
term, sustainable employment in a competitive global economy.”
