A pioneering new road safety initiative that is designed to make
motorcycling safer has been introduced in North and Mid Wales.
PRIMEs (Perceptual Rider Information for Maximising Expertise and
Enjoyment) are innovative road markings and signage that aim to
help motorcyclists make safer decisions when approaching and
negotiating bends in roads.
Following a highly successful trial in Scotland — where over
32,000 motorcyclist journeys were analysed across 22 sites — the
Welsh Government, in partnership with the North and Mid Wales
Trunk Road Agent (NMWTRA), has rolled out PRIME markings at four
key sites in North and Mid Wales. These are:
- A487 Pantperthog, Gwynedd
- A5 Coed Bwlch, Rhysgog, Llangollen.
- A483 North of Llanbadarn Fynydd
- A483 Glascoed Hall, South of Newtown.
Evidence shows that PRIMEs, which use subtle and well-placed
visual cues, have a measurable and positive impact on rider
behaviour, including:
- Significant reductions in speed
- Improved road positioning on approach and at the apex of
bends
- Safer braking behaviour
Cabinet Secretary for Transport and North Wales, said:
“We are delighted to be trialling this new road safety initiative
for the first time in Wales.
“Evidence shows that motorcyclists are amongst the most
vulnerable road users, especially on roads with sharp bends.
PRIME is an effective way to help reduce risks and support riders
to make safer choices on the road, so it was right thing to do.”
The initiative is strongly supported by North Wales Police and
Dyfed Powys Police who have long worked to reduce motorcycle
collisions across their force area.
Inspector of Specialist Operations at Dyfed-Powys Police, Dawn
Fencott-Price said:
“We welcome the trial of this innovative initiative to improve
motorcyclist safety on our roads. During 2024 there were
twenty-five collisions resulting in one or more people killed -
an increase of 66% on 2023.
“This is a low-cost intervention which has been proven to
significantly improve road safety for riders when used in the
right road conditions. One death on our roads is one too many –
and reducing the number of motorcyclists who are killed or
seriously injured on our roads is our priority.”
This first Welsh trial marks a major milestone in adopting
data-driven, cost-effective safety improvements for vulnerable
road users. If successful, PRIME markings could be expanded
across the wider Welsh road network.
