MS, Minister for Children and
Social Care, said in a written statement:
I am pleased to provide an update on progress with the Baby
Bundles programme, which remains a priority for the Welsh
Government and is a Programme for Government commitment.
We have made £2.5m available for the Baby Bundles programme in
2025-26. The programme will provide a Baby Bundle on a targeted
basis, to every expectant family living within a core Flying
Start area. Midwives will also be able to offer a Baby
Bundle, through outreach, to a limited number of families who
need additional support but do not reside in these Flying Start
areas.
A Baby Bundle will include items such as a warm blanket and
clothing, as well as useful information about further help and
support. Providing a Baby Bundle will remove some of the
financial pressure families face in the most deprived areas of
Wales and help deliver against our Child Poverty Strategy
commitment to reduce costs and maximise the income of
families.
I am pleased to confirm that we have awarded the contract for the
Baby Bundles Supplier to Allied Publicity Services, who already
have experience of delivering a similar scheme in Scotland. The
Baby Bundles Supplier will be responsible for much of the
programme delivery, including supplying the items for the Baby
Bundles and getting them to families across Wales.
Midwives also have a critical role to play in the delivery of
this programme and I am grateful for their support. We expect
midwives to begin awareness raising with eligible families from
the end of September this year, with families being able to
register for a Baby Bundle from the end of November.
I look forward to providing a further update on the programme's
development in due course.
