To mark the legacy of the Covid-19 Support Fund, the
ABI has become a National Emergencies Trust (the Trust) Appeal
Partner, committing to utilise its powerful network of insurers
and long-term savings providers to raise awareness and vital
funds during UK disasters.
Established in 2019 the Trust offers one trusted place for people
and organisations to donate to during national emergencies. Funds
are then shared directly with survivors and their loved ones, as
well as through grants to local and national charities to support
those affected financially, through mental health or bereavement
support, and with physical rehabilitation.
During localised disasters that don't meet its appeal threshold,
the Trust provides rapid fundraising and distribution support to
local organisations who are responding, such as during the
Southport attack in July 2024. Outside of appeals, it
collaborates with survivors, policymakers, industry and other
charities on projects that will enhance the UK's resilience.
By joining as an Appeal Partner, the ABI will share fundraising
details with its network of members and wider industry contacts
to help raise awareness amongst those keen to support in times of
local and national crisis.
Yvonne Braun, ABI Executive Lead, Covid-19 Support Fund
and Director of Policy, Long-Term Savings and Health and
Protection, said: “Insurers and long-term savings
providers play a crucial role in the financial response to
national crises. They see the impact these events have on
people's lives and are committed to helping communities recover
and rebuild.
“By partnering with the National Emergencies Trust, we're
proud to build on the legacy of our Covid-19 Support Fund -
demonstrating the power of our industry when it comes together to
support those in need. I'm grateful to our members for their
contributions, and to the charities doing extraordinary work on
the ground.”
Mhairi Sharp, CEO of National Emergencies Trust,
said: “When the private and charity sectors join
forces, incredible things can happen - and we've already seen
that in action with the impact of the Covid-19 Support Fund. Our
Appeal Partners Programme is all about making that collaboration
easier and faster in times of crisis, so we're thrilled to
welcome the ABI as our latest member. Their influence and
connections will be a powerful force for good, when people across
the UK need it most.”
