More than 50 councils across the UK will receive a share of £1.2
million to combat the scourge of chewing gum litter on the
country's high streets, thanks to grants handed out today
(Tuesday 17 June) by the government and charity Keep Britain
Tidy.
Residents in Glasgow, Fermanagh and Omagh, Bradford and Cardiff
are set to benefit from the fourth round of funding from the
Chewing Gum Taskforce, delivering on the Government's Plan for
Change to deliver safer and cleaner streets.
Chewing gum creates an unsightly mess and incurs huge clean-up
costs. Launched in 2021, the partnership between industry,
government and funds from gum producers aims to curb anti-social
littering and help local councils acquire cutting-edge cleaning
equipment to boost street cleaning efforts.
Innovative plans will benefit from the latest round of grants.
For instance, using the latest technology, Bradford Metropolitan
District Council plans to deploy specialist steam cleaners, while
Cheshire Council will hire new specialists to undertake intensive
cleaning in areas with high public footfall.
This initiative not only enhances community pride by improving
the cleanliness and appearance of local high streets but also
supports regional growth by creating more inviting spaces for
residents to visit. Cleaner streets contribute to safer
environments and are essential in supporting hospitality
businesses and restoring pride in our communities.
Environment Minister said:
Chewing gum litter is a stain on our communities. These grants,
funded by gum producers, will empower local councils to tackle
this issue head-on, delivering cleaner streets for all.
This government is committed to ending our throwaway society.
That is why we have already banned single-use vapes, and
announced a crackdown on waste crime.
Allison Ogden-Newton OBE, Keep Britain Tidy's chief
executive, said:
Chewing gum continues to be an unsightly form of litter in our
public spaces – though thankfully the scheme is leading to
significant reductions. People need to remember that disposing
irresponsibly of their gum causes harm to our environment as it
takes years to decompose naturally – and, ultimately, costs the
public purse to clean it up.
Naomi Jones, Corporate Affairs Director at Mars Wrigley
UK and Ireland, said:
We are delighted to continue supporting the Chewing Gum Task
Force as it enters its fourth year and to see more local
authorities join up as well as others returning, having seen the
reductions in gum litter and create sustained change through
changing behaviours. Chewing gum products are enjoyed around the
UK by millions every year, and we want to keep encouraging
responsible gum disposal as part of this.
Hayley Osborne, Communications and Sustainability Manager
at Perfetti Van Melle, said:
We're really pleased that the Chewing Gum Task Force grants have
been able to make such a big impact over the past four years.
Whilst the results of the clean-up are immediately obvious, it's
also important to note that the funding is used to educate gum
users, nudging them into better habits. Last year the educational
posters distributed delivered a 60% reduction in gum litter in
just two months. This is fantastic, and we hope that with better
education, we can all enjoy cleaner streets as well as our
favourite gum.
Today's funding marks further momentum by the Chewing Gum Task
Force, with the previous three rounds of funding awarding grants
worth a total of £4.88 million to 122 councils.
Last year alone, more than 3.4 million square metres of pavements
were scrubbed free of chewing gum due to funding from the grant
scheme.
A full list of the councils receiving funding can be found
online.
