The Adam Institute commissioned its partner
organisation, Adam Insights, to conduct a nationally
representative poll of adults in Great Britain.
The polling showed that only 5% of Brits believe that their taxes
are well spent, with over half of Brits saying that taxes are too
high. It also demonstrated that over half of Brits also think
that their own tax burden has increased over the past few years,
despite repeated pledges by politicians of all parties not to
raise taxes.
In this spending review, the government committed to a host of
new funding commitments that will likely lead to increases in tax
and borrowing. However, as this polling demonstrates, the
majority of Brits would support cuts to public spending if they
reduced taxes. These findings also show that Council Tax is the
voters' least favourite tax, closely followed by Income Tax and
Inheritance Tax.
This polling comes as the UK's tax burden continues to rise. This
year, Tax Freedom Day, a measure of when Britons stop paying tax,
and start putting their earnings into their own pocket, falls on
the 12th of June - 6 days longer than last year. And, the ASI
expects that by 2028 the UK will have its latest Tax Freedom Day
ever.
With mounting public anger at the UK's high tax burden,
politicians must urgently cut taxes. The Government should
reconsider their hikes to Employer National Insurance
contributions and focus instead on cutting spending, to enable
reductions in the tax burden for ordinary Brits.
KEY FINDINGS:
Brits think taxes are spent badly
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Only 5% of Brits are highly confident, that is, think that
there is at least an 85% chance that their taxes are well
spent.
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Only 28% of Brits think that there is at least a 50% chance
that their taxes are well spent.
-
23% of Brits think that, at best, there is a 10% chance that
their taxes are well spent.
Brits think taxes are too high
Brits say taxes are rising
Brits would support policies to cut taxes. Strong support for tax
cuts.
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28% say they would ‘strongly support' reduction in tax rates,
even if this meant a reduction in public spending.
-
Overall, 57% (28% ‘strongly support' and 29% ‘somewhat
support') are supportive of a reduction in tax rates, even if
this meant a reduction in public spending.
-
Only 7% would ‘strongly oppose' tax cuts.
The least popular taxes
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Council tax, income tax and inheritance tax are the least
popular with the British public, with 23% most in favor of
abolishing council tax, 19% most in favor of abolishing
income tax, and 18% most in favor of abolishing inheritance
tax
, Chairman of the Adam Institute, said:
“Brits are being overtaxed and underserved. Our polling shows
that they are fed up with paying sky-high taxes to a series of
governments which they don't believe have delivered good value
for money. The fact that only 5% of Brits believe that their
taxes are being properly spent hammers home the scale of public
anger and distrust.
Despite politicians of all major parties consistently ruling out
tax rises, the tax burden is set to reach its highest level in
recorded history by 2028. With a clear majority of the public
agreeing that taxes are too high, our politicians must urgently
move to restrain government spending, balance the books and cut
taxes. If they do not, the backlash will only continue to grow”
ENDS
Notes to editors:
Methodology:
Adam Insights ran a poll on behalf of its
sister think tank, the Adam Institute, of a nationally
representative sample of GB adults:
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The fieldwork dates were 6th to the 8th June 2025.
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Sample of 1066 GB Adults
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Data was quota-ed and weighted to be representative of Great
Britain on age, gender, region, 2024 general election vote,
and ethnicity.
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Sample collected using online panel
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Survey length: 3 minutes
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Margin of error: 3.7%
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‘Homeowners' were defined as someone who self-reported either
owning their home with a mortgage/loan or owning outright.