Economy Minister Dr has started a two-day
visit to Berlin to further strengthen and promote economic links
with Germany and the wider European market.
The Minister will hold a series of meetings with key business
groups to raise the profile of Northern Ireland as a destination
for investment and trade.
Dr Archibald said: “As the largest economy in Europe and
one of the largest globally, Germany is a high value market
offering significant commercial opportunities for companies from
the north.
“Our unique dual market access gives us a key advantage
over other regions. Bilateral trade with Germany is thriving,
generating more than £1.1billion in 2023, and continues to rise,
as more companies seek to take advantage.
“With our expertise in high potential sectors such as
cybersecurity, FinTech, AI, life and health sciences and advanced
manufacturing, and the global market demand in these areas, it is
clear that Germany offers potential for even further growth in
trade and investment.”
On her first day in Berlin the Minister will address female
business leaders at ‘SHeconomy', a roundtable event organised by
the British Chamber of Commerce in Germany. She will then hold
meetings with policy experts and business groups representing
manufacturing and renewable energy sectors.
The Minister will also visit Smart City Berlin, the city's
official digital transformation organisation.
Peta Conn, Director of Great Britain and Europe at Invest NI,
said: “The German market presents substantial growth
opportunities for Northern Ireland companies. For over 25 years,
our in-market team has been building relationships with key
stakeholders and companies to raise the profile of Northern
Ireland as a destination to trade with and invest in.
“The next two days will build on this work and our previous trip
last year to strengthen relationships and profile the unique
competitive advantage dual market access presents for local
companies in Northern Ireland.”
On day two the Minister will visit ITB Berlin, Europe's largest
international tourism trade expo, where 28 tourism providers from
the north and south of Ireland will be exhibiting, supported by
Tourism Ireland.
Concluding, the Minister said: “Economic links between
the north and Germany are strong and continuing to grow. This
trip will build on the success we have had to date, and the work
done by my predecessor, to further deepen relationships with high
value contacts in Germany, in turn leading to even greater
commercial opportunities in the future.”