With over half of the public intending to spend money on a spouse
or partner this Valentine's Day, the BRC, supported by Opinium,
has surveyed the public to understand more about how they will be
spending their money.
Dining out was the most popular option, with over 1 in 4 people
(27%) intending to take their partner out for a meal this
Valentine's Day. This was followed by cards (19%), flowers or
drinks out (both 10%), or a trip away (4%), with 11% spending on
other gifts.
Younger people were more likely to spend money on their
significant other, with 65% of 18-34 year olds saying they would
be spending money, compared with 57% for 35-54 year olds, and
just 39% of the over 55s. 18-34 year olds were the most likely to
do dinner, drinks or trips away, while 35-54 year olds were more
likely to give cards, flowers or other gifts.
Other findings included:
- Men were more likely than women to spend on Valentine's Day
(55% vs 49%)
- Londoners were the most likely to spend money (64%), with the
South West the least likely (39%)
- When it came to cities, people near Sheffield were most
likely to spend money (65%), while Plymouth was the least likely
(30%).
- Sheffield was the most likely city for spending on dinner
(35%) and/or cards (25%), while Belfast was most likely to do
drinks out (18%), Southampton was most likely to give flowers,
and Manchester was most likely to take a trip away (8%).
Kris Hamer, Director of Insight at the British Retail
Consortium, said:
“Valentine's Day is an important moment for millions of couples.
Whether it's dinner out, or a card and flowers, many lovebirds
will be looking to spend a little extra this Friday. Retailers,
restaurants and bars have all been preparing for weeks to make
sure Valentine's Day is a little extra special for all their
customers.
“It is an important day for the high streets too, with an
important spending bump in the week leading up to the big day. So
whether it's chocolates, flowers, or something else, retailers
are making sure there is something for everybody this Friday.”
|
|
Total
|
Male
|
Female
|
18 - 34
|
35 - 54
|
55+
|
|
Dinner out
|
27%
|
29%
|
26%
|
42%
|
24%
|
19%
|
|
Drinks out
|
10%
|
12%
|
8%
|
16%
|
11%
|
5%
|
|
Trip away
|
4%
|
6%
|
3%
|
7%
|
5%
|
1%
|
|
Card(s)
|
19%
|
20%
|
17%
|
15%
|
24%
|
17%
|
|
Flowers
|
10%
|
15%
|
4%
|
9%
|
11%
|
8%
|
|
Other gifts
|
11%
|
11%
|
11%
|
10%
|
13%
|
9%
|
|
NA / Not spending
|
48%
|
45%
|
51%
|
35%
|
43%
|
61%
|
-ENDS-
Fieldwork (10-14 January) conducted by Opinium for the BRC as
part of the BRC-Opinium Consumer Sentiment Monitor. Sample
included 2,000 UK adults and results have been weighted and
assigned a net score. Question asked was:
“Looking ahead to Valentine's Day on February 14th
2025, which of the following, if anything, do you plan to spend
on your partner/spouse/boyfriend/girlfriend? Please select
all that apply.”
