Tees Valley's tourism economy is on the rise with more than
12,000 people now in jobs supported by the sector, new figures
show.
The region welcomed 19.4million visitors in 2023 - up 7% on the
previous year – providing a £1.3billion impact to the local
economy driven by major events and successful promotion of Tees
Valley's unique range of attractions.
A total of 12,600 people were employed in the tourism and
hospitality sector during the year, up 1,300 on 2022.
‘Food and drink' was the category which saw the most growth –
with £426million of economic impact, up more than £20million on
the previous 12 months.
The numbers have been crunched using the STEAM model which estimates
how much a visitor spends and brings to a local economy.
Tees Valley secured Local Visitor Economy Partnership status
earlier this year which provides key benefits to supercharge
tourism ambitions.
Tees Valley Mayor Ben Houchen said: “We know Teesside, Darlington
and Hartlepool puts on great events and is chock full of hidden
gems the world should know more about.
“These figures show the word is getting out there, and our
efforts to back global names and events coming to our region, and
to showcase the best we have to offer, are paying off.
“We've got more work to do – and it's my job to ensure we get as
many good, well-paid jobs as possible for our people. The numbers
show we're heading in the right direction, and our investments
will ensure we do even more to get more people heading out,
coming here and enjoying our beautiful region.”
When it came to the areas seeing the fastest growth, spots in the
heart of our towns came on top.
Overnight visitor numbers were also on the up and had recovered
beyond pre-pandemic levels – but there is potential for more
growth.
The Combined Authority has a £20.5million Growth Programme for
its Creative and Visitor Economies.
Alison Gwynn, Tees Valley Business Board Lead for the Creative
Economy, said: “This rise is a testament to our region's unique
charm and the incredible potential of our food and drink
businesses.
“Our firms are the heart of this growth, showcasing the passion
and creativity that make the Tees Valley a destination of choice.
As more people discover the flavours, experiences, and warm
hospitality we have to offer, our businesses all play a vital
role in driving the region forward as a premier place to visit,
enjoy, and return to time and time again.”
