A campaign for a ‘Buy British’ section on supermarkets’ online
stores supported by South Shropshire MP, , has first
major success as Morrisons launch ‘British’ section
online.
In August 2023, MP and 120 other cross-Party
MPs signed an open letter calling on supermarkets to highlight
the very best of British produce by implementing a ‘Buy
British’ section online.
Now, Morrisons Chief Executive, Rami Baitiéh, has
written the MPs to confirm they have implemented a ‘British’
section to morrisons.com which enables customers to navigate
quickly to find British produce such as meat, fish,
vegetables and dairy products.
This new section of the website, which groups together key
British lines, can be found via the ‘Shop Groceries’ drop
down menu on the morrisons.com homepage, with Morrisons
saying they “intend to continue developing this section of the
website and highlight new lines as they come into season and
customer focus.”
Since writing the open letter over 27,000 people have signed
a National Farmers Union (NFU) petition in support of a
‘Buy British’ section online and on Back British Farming Day,
September 13th, the Government endorsed the campaign and
called for industry-led action by supermarkets.
Mr Dunne said: “I applaud Morrisons for
their leadership on this campaign and putting our farmer’s
interests first.
Farmers and shoppers in South Shropshire both know the value of
locally produced British food, and want to know supermarkets
are making it as easy as possible for consumers to Buy British.
“I hope we will see other supermarkets follow suit
and implement a ‘Buy British’ section very soon.”
