The Northern Ireland Department for the Economy has launched a
public consultation on a draft Tourism Strategy for Northern
Ireland which outlines a 10-year plan to increase the value of
tourism here.
This draft strategy sets out a vision that seeks to establish
Northern Ireland as a year-round world class destination which is
renowned for its authentic experiences, landscape, heritage and
culture and which benefits communities, the economy and the
environment, with sustainability at its core.
It will be a key enabler of the Department’s 10x Economic Vision
to help position the region internationally as an attractive
place to visit, making our visitors feel welcome whilst at the
same time helping to make the lives better of all our citizens.
It will seek to deliver on the objectives of 10x by generating
economic growth that is sustainable, inclusive and innovative.
It is premised on five themes and seeks to strive for a new and
ambitious growth trajectory that is:
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Innovative and uses our creative skills;
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Inclusive by bringing opportunities for
all;
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Sustainable for generations;
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Attractive to visitors and investors; and
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Collaborative to deliver a shared vision.
The document identifies the key challenges and opportunities for
growth.
During the development of the draft strategy, the Department
engaged with stakeholders across government, its delivery
partners Tourism NI and Tourism Ireland as well as other industry
stakeholders.
The Department now wants all interested parties to consider the
draft proposals for growth in the tourism sector. This is
an opportunity to help shape the final strategy and next steps.
Tourism NI will also be consulting with the tourism industry via
a parallel process of industry engagement.
The public consultation is open for 10 weeks until Friday 12
January 2024.
The draft strategy is available at www.economy-ni.gov.uk/draft-tourism-strategy alongside
supporting documentation.
