- Most would ring insurer, but a quarter would call the AA
- Younger drivers would seek help from Mum and Dad
- Accident Assist sees 135% increase in calls last weekend due
to cold weather
- AA Accident Assist launches digital claims journey
Drivers are confused and unsure who to turn to following a
collision they can drive away from, according to a study by the
AA.
While more than two fifths (45%*) would contact their insurer for
help and advice following a crash, a quarter (25%) say they’d
like to contact the UK’s number one breakdown provider**.
Three in 10 (29%) younger drivers would seek guidance from their
parents about what to do next, while 14% would contact an
independent garage. Just 3% said they felt confident enough to
get their vehicle repaired without any assistance.
Cold weather over recent days has seen drivers approach the AA
for help and advice following a crash. Last weekend (10-11
December), AA Accident Assist saw a 135% increase in calls for
help, compared to the weekend before (3-4 December).
What is unknown amongst drivers is that they can appoint anyone
to help process a motor vehicle damage claim, which is why AA
Accident Assist*** has today launched the first step of its
digital platform to provide free help and guidance to all AA
members, regardless of who they are insured with.
The new service is available on the AA’s app or website and users
will be able to self-serve and report a motor insurance claim,
avoiding the need to contact the call centre. Over the next 12
months, the platform will evolve to provide a complete end-to-end
online customer journey including the ability to track the
progress of a claim.
Tim Rankin, managing director of AA Accident Assist, said:
“Following a crash, drivers are often unsure who to turn to, but
we are here for everyone regardless of who they are insured with.
“Our new simple digital claims service gives power to drivers, by
putting them in control while we give them a helping hand by
taking care of everything for them, at a time of stress. This
launch supports our ambition that Accident Assist becomes the
natural first contact for all our members and insurance customers
after an accident.”
ends
NOTES TO EDITORS
* AA Yonder Driver Poll, October 2022. 13,068 respondents.
** Why we're best for breakdown |
The AA
*** Accident Assist and Recovery |
Road Accident Assistance | AA (theaa.com)
**** The AA app | AA
