- “Made With Care” recruitment campaign launches across
broadcast and social media today to encourage people into a
career in care
- Opportunity to be part of biggest reform of adult social care
in a generation
- Record funding invested to support new social care
sector including for staff training and development
People across England will be encouraged to pursue a rewarding
career in adult social care during the biggest period of change
in a generation, following the launch of a new recruitment
campaign today (Wednesday 3 November).
The ‘Made with Care’ recruitment campaign will run across,
broadcast and social media for five months encouraging
people with the values that embody carers to join a workforce
dedicated to helping others and build a career that helps people
live happy, healthy lives.
With almost half-a-million extra job opportunities in adult
social care expected by 2035 and more than 105,000 vacancies
needing to be filled the ‘Made with Care’ campaign aims to
encourage people to apply for exciting and rewarding roles across
the country.
Health and Social Care Secretary, said:
“Care workers have done a phenomenal job throughout the pandemic,
in difficult circumstances, and I thank them for all they have
done.
“A career in social care is rewarding and inspiring. Over the
next three years we are investing at least £500 million to
support the training and development for carers.
“We need more people who possess the core values this workforce
embody so strongly - kindness, compassion and resilience - to
look after our friends and family with dignity and respect.”
The launch of the new recruitment campaign follows the
announcement of £5.4 billion of additional funding to reform
social care over the next three years, including £500 million to
support training and career development for the workforce.
Minister for Care said:
“I am dedicated to making working in social care not just
emotionally rewarding but a career opportunity with future
development for people.
“The care workers represented in our ‘Made with Care’ recruitment
campaign are passionate about working in the sector – and the
impact they have on those they care for has really moved me.
I strongly encourage people to apply for these great
opportunities.
"We are investing record amounts into social care making this is
an exciting time to join the workforce and play an important
role in helping to develop a world-leading social care system as
we bring forward our plans for reform later this year."
The TV advert shows real care workers making a difference in
people’s lives, inspiring others to consider a career in care. It
will premiere on 3 November and run until 21 November on ITV, Sky
and Channel 4.
‘Made with Care’ builds on the momentum of the previous phase of
the campaign launched in February 2021. It celebrated the huge
impact that adult social care workers have made during the
pandemic and addressed the key barriers stopping people from
considering it as a career option.
Chief Nurse for Adult Social Care Deborah Sturdy
said:
“I have spent my career working to support others and want to
ensure working in care is not just seen as a job but a
career opportunity.
“You will meet and work with wonderful people and have the chance
to make this is a career you want to stay in for the long term.
“There is the chance to be part of something very special and
help both yourselves and others continue to develop a system
made with care.”
The campaign will run from November 2021 to March 2022 and will
highlight vacancies in the sector as well as showcasing the
amazing work care workers do, celebrating the way they empower
the people they care for, and shining a light on the emotional
reward of the role. It will also tackle perceived barriers to
taking up care work, emphasising the importance of personal
qualities over qualifications, the opportunities for training to
develop a career in adult social care, and the availability of
flexible working.
The recruitment campaign is launched as the government today
(Wednesday 3 November) has published its Winter Plan for social
care, setting out how we will support the sector over the coming
months. The plan is backed by over £550 million including £162.5
million to support the recruitment of new staff and retention of
existing carers.
Ross Penfold, Team Leader at a
domiciliary care and supported living agency
said:
“The best moment is when you can move someone back from care to
their own home. It's not an easy journey but it's absolutely
worth all the effort, especially when clients return to visit you
and you see the smile on their faces.
“I’d recommend anyone looking for a huge sense of reward and
fulfilment to consider a career in care.”
Roles in adult social care can be flexible, varied and rewarding,
and could offer those who have the values and attributes needed
to be a care worker the opportunity to start a new career.
For more information on the campaign and how to apply for a job
in care visit: www.adultsocialcare.co.uk.
ENDS
- Marketing materials can be found here
