The government has published its response to feedback received
through its consultation on restricting promotions of food and
drink that is high in fat, sugar and salt.
Restricting promotions of
products high in fat, sugar and salt by location and by price:
government response to public consultation
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Restricting promotions of
products high in fat, sugar and salt by location and by price:
equality assessment
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Final impact assessment:
restricting location promotions of HFSS products
PDF, 1.88MB,
113 pages
Final impact assessment:
restricting volume promotions of HFSS products
PDF, 1.56MB,
107 pages
Detail of outcome
As part of the response, we’ve opened another consultation, which
seeks views from
businesses and enforcement bodies about the enforcement of
restrictions on HFSS product promotions.
Original consultation Summary
The government is seeking views on its plans to restrict
promotions of food and drink products high in fat, sugar and salt
(HFSS) by location and by price.
This consultation ran from
12:15am on 12 January 2018 to 11:59pm on 6 April 2019
Consultation description
This consultation asks what you think about:
-
restricting volume-based price promotions of HFSS food and
drink that encourage people to buy more than they need, for
example ‘buy one, get one free’ and free refills of sugary
soft drinks
-
restricting the placement of HFSS food and drink at main
selling locations in stores, such as checkouts, aisle ends
and store entrances
This consultation also seeks your views on:
- which businesses, products and types of promotion should be
included in the restrictions
- definitions for HFSS products, price promotions and locations
in stores
- how businesses can put this into practice and whether they
will face any difficulties
The proposed plans were set out in Childhood obesity: a plan
for action, chapter 2.
Our aim is to reduce excessive eating and drinking of HFSS
products that can lead to children becoming overweight and obese.
We also want businesses to promote healthier food and drink to
help people make healthier choices.
Nearly 1 in 4 children in England are obese or overweight by the
time they start primary school, and this rises to 1 in 3 by the
time they leave primary school.
Obese children are more likely to become obese adults, and
obesity in adulthood increases an individual’s risk of
developing:
- type 2 diabetes
- heart disease
- fatty liver disease
- a number of cancers
An equality assessment
was carried out ahead of this consultation and the government has
also published the methodology of the
DHSC calorie model.
We have also published ‘Childhood obesity plan:
interactions between modelled policies’, setting out how the
policies in chapters 1 and 2 of the government’s childhood
obesity plan could work together.
Documents
Consultation on
restricting promotions of products high in fat, sugar and salt by
location and by price
PDF, 246KB,
36 pages
Restricting volume
promotions for HFSS products: impact assessment
PDF, 1.59MB,
69 pages
Restricting checkout, end
of aisle and store entrance sales of HFSS products: impact
assessment
PDF, 1.04MB,
61 pages
