- government launches national advertising campaign ahead of
the rollout of greener E10 petrol
- petrol blended with up to 10% renewable ethanol could cut
carbon emissions equivalent to taking 350,000 cars off the road
every year
- E10 petrol rollout could also create up to 100 jobs in the
north east of England as we build back greener
Fuel pumps up and down the country will look different this
summer as a nationwide information campaign on the introduction
of E10 petrol kicks off.
Aimed at raising awareness of the greener fuel and how its
rollout will help the UK to build back greener, the campaign –
which will begin in mid-June – will be seen on fuel pump labels
and in targeted digital, radio and social media advertising.
As well as promoting the benefits of E10 – which is petrol
blended with up to 10% renewable ethanol, making it greener than
existing petrol – the campaign will encourage motorists to check
their vehicle is compatible with the fuel.
The campaign launch comes ahead of the introduction of E10 across
all UK petrol stations in Great Britain from September,
potentially cutting transport CO2 emissions by 750,000
tonnes a year – equivalent to the annual uptake of a forest the
size of the Isle of Wight.
Transport Minister, , said:
The rollout of E10 is the latest in a string of measures we’re
taking to cut road emissions, reduce pollution and keep us on
track to meet our ambitious net zero by 2050
target.
This campaign will not only make drivers aware of the changes
we’re making, but will also show millions of motorists how E10
introduction plays a part in helping reduce carbon emissions
and build back greener with every tank of petrol.
As well as playing a part in the UK’s ambitions to decarbonise
transport and hit net zero, the rollout of E10 petrol will boost
job opportunities across the country. So far, securing up to 100
jobs in the north east of England, following the reopening of AB
Sugar’s Vivergo plant, and increasing production at existing
biofuel plants, such as Ensus.
The introduction of E10 will see renewable ethanol in petrol
double from the current petrol blend E5, which contains no more
than 5% ethanol, further reducing emissions from millions of cars
in line with our climate change targets.
A small number of older vehicles, including classic cars and some
from the early 2000s, will continue to need E5 fuel, which is why
supplies of E5 petrol will be maintained in the super petrol
grade. We are advising motorists to use the new E10 compatibility checker
to see if their vehicle is compatible.
