Millions of people have had to cancel their Easter holiday plans
because of coronavirus. The Country Land and Business Association
(CLA), which represents 5,000 rural tourism businesses, is urging
them to re-book cancelled holidays in the UK once it is safe to
do so. Choosing a ‘staycation’ is not only greener but is a great
way to support the local economy.
Rural tourism is worth £18.5 billion a year to the economy
and employs over 600,000 people. Yet, almost overnight, many
businesses have shut down for an unknown period of time. This is
having crippling consequences on a beloved industry.
Going on holiday in the UK is also one of the easiest steps
you can take to reduce your emissions. An average domestic flight
gives off three-times more Co2 emissions per km travelled
compared to travelling in a car.
Many farms now provide holiday lets, camping, bed and
breakfasts and farm stays as a way to support their business.
These farmers, who have already suffered from flooding and
uncertain trading conditions, now face another hammering to their
income. They need the support of British holidaymakers after this
crisis is over.
The CLA is seeking reassurances from the UK Government on
support for the sector, such as:
A clear definition of what businesses make up the tourism
industry so every business that needs it can access relevant
Government support schemes.
Fast payments of financial support to struggling firms,
including wage cost support.
A flexible approach from the insurance industry when
dealing with rural tourism business claims.
Clear and prompt guidance on what will happen to support
schemes in the next 3-6 months so businesses can put in place
recovery plans.
CLA Vice President Victoria Vyvyan
said:
“Once the coronavirus pandemic is over, millions of people
will want to take a well-deserved break, especially those who
have cancelled their Easter holiday with friends and
family.
“When re-booking their holidays, we are asking people to
consider staying in the Great British countryside to support
local businesses. The hard truth is that thousands of businesses,
who are extremely welcoming to their guests, will go bust without
their support.
“Choosing a staycation not only helps out small businesses
up and down the country, but is also a great way to lower your
carbon footprint.”
